A suggested daily tour plan for Heineken Experience begins with arrival in the morning or early afternoon and a brief introduction to the history of Heineken, founded in 1867. Visitors first explore the historic brewing rooms featuring authentic 18th-century wooden and copper machinery, learning about the brand’s origins and development. The tour then continues into immersive and interactive zones, where guests experience a bird’s-eye view of the brewing process, take part in the “be a bottle of beer” multimedia installation, and explore the brand’s global partnerships with Formula 1, UEFA Champions League, and Rugby World Cup through engaging digital games. During the visit, participants taste and smell the four natural ingredients used in the brewing process and enjoy a small beer tasting. The experience concludes in the stylish bar with two complimentary beers. The main attraction lasts approximately 1.5 to 2 hours, after which the rest of the day can be planned as free time in Amsterdam’s city center.